PROYECTO BROSHURE CATÁLOGO DE VINOS DE ALTA GAMA Y LICORES
Cliente: Mavb Mercantil S.A.
Mavb Mercantil S.A. fue una empresa que se dedicó a la venta de vinos, whiskys, licores, espumantes, y nuestro licor de bandera (el pisco Peruano), todos ellos segmentados desde presentaciones económicas hasta de alta gama, destacando los vinos de Europa y de Sudamérica.
Lo que caracterizó a Mavb Mercantil fueron sus diseños innovadores de Broshures de fin de año, donde se ponía mucho énfasis en crear un concepto seguido por una buena idea y plasmarla en un diseño donde el detalle y la búsqueda de la perfección fue un sello que nos caracterizó por mas de 16 años.
El pedido:
El cliente solicitó un diseño de brochure en el que el cliente pueda interactuar y poder descubrir cosas nuevas mediante pestañas.
La propuesta:
Ese año se propuso que el diseño pareciera una cava portátil donde invitara al cliente a ver su interior y descubrir vinos de alta gama, logrando una interacción.
El resultado:
Aumento de ventas y captación de nuevos clientes.
Los objetivos:
Lograr posicionar la marca de Mavb Mercantil en la mente de los clientes, A+, Gerentes de empresas.
BROSHURE PROJECT HIGH RANGE WINES AND SPIRITS CATALOG
Client: Mavb Mercantil S.A.
Mavb Mercantil S.A. was a company dedicated to the sale of wines, whiskeys, liqueurs, sparkling wines, and our flagship liquor (Peruvian pisco), all of them segmented from economical to high-end presentations, highlighting wines from Europe and South America.
Mavb Mercantil S.A. was a company dedicated to the sale of wines, whiskeys, liqueurs, sparkling wines, and our flagship liquor (Peruvian pisco), all of them segmented from economical to high-end presentations, highlighting wines from Europe and South America.
What characterized Mavb Mercantil were its innovative end-of-year Broshures designs, where a lot of emphasis was placed on creating a concept followed by a good idea and translating it into a design where detail and the search for perfection was a hallmark that characterized for more than 16 years.
The request:
The client requested a brochure design in which the client can interact and discover new things through tabs.
The client requested a brochure design in which the client can interact and discover new things through tabs.
The proposal:
That year it was proposed that the design look like a portable cellar where the client would be invited to see its interior and discover high-end wines, achieving an interaction.
That year it was proposed that the design look like a portable cellar where the client would be invited to see its interior and discover high-end wines, achieving an interaction.
The result:
Increased sales and acquisition of new customers.
Increased sales and acquisition of new customers.
The objectives:
Achieve positioning of the Mavb Mercantil brand in the minds of clients, A+, Company Managers.
Achieve positioning of the Mavb Mercantil brand in the minds of clients, A+, Company Managers.
1- PRIMER PASO: Así se veía el Brochure cerrado, tenía un imantado en ambas caras lo cual lograba que la pasta no se abriera accidentalmente.
1- FIRST STEP: This is how the closed Broshure looked, it had a magnet on both sides which ensured that the paste did not accidentally open.
2-SEGUNDO PASO: Se despliega la tapa en ambas caras logrando descubrir parte del interior del Broshure.
2-SECOND STEP: The cover is unfolded on both sides, discovering part of the interior of the Broshure.
3-TERCER PASO: Se despliega completamente donde se descubre una presentación acompañada de unas pestañas que son separadores donde indican el precio de cada tipo de licor de manera independiente.
3-THIRD STEP: It unfolds completely where a presentation is discovered accompanied by some tabs that are separators where they indicate the price of each type of liquor independently.
4- CUARTO PASO: En la retira se muestran algunas promociones, cerrando con la marca y los datos de contacto.
4- FOURTH STEP: Some promotions are shown on the retina, closing with the brand and contact details.